Demet Sabancı Çetindoğan as the daughter of late Hacı Sabancı and Özcan Sabancı. Growing up in Adana, she always took care to reflect the qualities common to women of her homeland. After completing her secondary education in Adana, she studied business in Richmond College in London. Following her return to Turkey, she developed a great interest in textile business which she was highly familiar with since her childhood thanks to her family’s involvement in the field and this interest led her to take part in her family’s textile investments.
Sabancı Çetindoğan`s first stop in Sabancı textile business was TEKSA A.Ş. she started working in 1988. She carried out the duty of Marketing Manager between 1988 and 1992 and Assistant General Manager until 1993, at which point she transferred to BOSSA T.A.Ş., the first industrial enterprise of Sabancı family. In BOSSA, she worked as the Assistant General Manager of the Towel and Velvet Division during 1995 and BOSSA T.A.Ş. Supply Director between 1995 and 2003. Following her successful stint in these positions, she acted as a Board Member of both BOSSA T.A.Ş. and YÜNSA A.Ş between 2003 and 2008.
Her career as an entrepreneur started in 1999 with DEMSA A.Ş., the textile retail company she founded in partnership with her husband, Cengiz Çetindoğan.
The company`s first cooperation was with the well-known mothers` and children brand Mothercare.Demsa continued its progress by bringing brands and designers such as Salvatore Ferragamo, Elie Tahari, Longchamp, Gerard Darel, D&G, Gianfranco Ferre, Kurt Geiger, Guess, Laura Ashley, Fendi, Versace to Turkish consumers and setting up its own brand, “Brandroom”. DEMSA also brought the famous British retail chain Harvey Nichols over to Turkey and received high acclaim with its distinctive, stylish stores. DEMSA A.Ş. is still active throughout Turkey with 89 locations and 845 employees.
Sabancı Çetindoğan continued her entrepreneurship career by founding MEDİASA Yayıncılık A.Ş. (MediaSa Publishing) in 2006. Aiming to specialise on thematic channels, MEDİASA started operation by obtaining the broad rights of Fashion TV in Turkey. Shortly afterwards, the company started putting forth the seasonal fashion magazine Fashion TV magazine, which has a special spot among Turkish fashion magazines with its frequency, content and readership. In 2007, ZTV was brought to life in order to contribute to the cause of equal opportunities in education. The first youth and educational channel in Turkey, ZTV is a major resource for students, especially underprivileged youth, preparing for life-changing standardised exams such as YGS (Entrance Examination for Higher Education), LYS (Placement Examination for Higher Education), SBS (Entrance Examination for Highscool) , KPSS (Public Personnel Selection Examination) PMYO (Police Vocational School) or in need of repeating the subjects taught in school and follow the distance education courses. The content of the channel, prepared by skilled educationalists, was further augmented in 2006 through a protocol signed with Milli Eğitim Bakanlığı (Turkish National Ministry of Education), dictating that the content produced by distance education institutions such as Open Highschool and Open University will be broad on TV free of charge. In 2011, tourism and travel channel World Travel Channel came to life. Product of a new approach, WTC brings together the traditional TV broading with the advanced technological opportunities the online media provide.
Currently the President of the Executive Boards of channels within MEDİASA, Demet Sabancı Çetindoğan is also the Vice President of the Board Directors of DEMSA A.Ş. In addition, she undertook the position of President of the Board of Directors of ONKİM, the webdbusr cell research company she founded in 2006 and the position of Vice President of the Board of Directors of DENSA Deniz Taşımacılık (Densa Sea Transportation) which she founded in 2008.
ONKİM is a research firm qualified to give r&d support to local and international companies and fulfills the GMP (Good Manufacture Practice) conditions. In January 2010, ONKİM signed an agreement with Anthro Kinetics to start producing autologous cartilage tissue.
DENSA is an international maritime transportation firm founded in partnership with Demet Sabancı Çetindoğan’s older brother Ömer Sabancı. Currently the company is in possession of a fleet of 1.5 million deadweight ton, consisting of 20 carriers.
As an individual aware of her social responsibility, Demet Sabancı Çetindoğan was presented with plaques and awards in thanks to her work by many organizations and foundations such as Mimar Sinan Üniversitesi (Mimar Sinan University), Unicef Türkiye Milli Komitesi (Unicef Turkish National Commitee), Başbakanlık Çocuk Esirgeme Kurumu (Turkish Prime Ministry Child Protection Agency) and TOÇEV (Tuvana Foundation For Educating Children). She`s married to businessman Cengiz Çetindoğan and mother of three. Sabancı Çetindoğan is currently the President of the High Advisory Board of TİKAD (Turkish Businesswomen Association), President of Executive Council of YÇD (Creative Children`s Association) and a member of WAAS ( The World Academy of Art and Science). She`s working to found a museum containing the choice works of Turkish art. The museum building is going to be designed by internationally acclaimed architect Zaha Hadid.
Sabancı Çetindoğan aims to continue her innovative investments, all the while focusing on benefiting her country and the society.